BTC Hospitalityity Investments Group Chief Executive Officer
Sam joined the Business in January 2023. He has over 28 years of experience working and leading F&B brands in the hospitality industry. Post education, Sam started his operational career with TGI Fridays and over time has moved into brand development, business development and the strategic leadership roles. He has responsibility and oversight of all BTC Hospitalityity brands including SOHO Coffee Co. and Euphorium. Sam will be strategically taking the business forward, elevating the brands, setting the new vision, implementing the plan and driving the growth agenda to move the business forward. Prior to joining the BTCH Group, Sam has worked and operated in many environments including the High Street, Travel, Health, In store, Soft FM, event management, new start ups, and overseas. Sam lives in Leicestershire with his wife and two teenagers. He is a keen cycling enthusiast and follower of F1.