Apostrophe is a boutique, London coffee chain. Originally independently owned, the first store opened in Shoreditch, East London, in 2001. It enjoys a loyal following of people passionate about the quality of the coffee and freshness of the pastries baked each day.
Bringing cafe culture to London, one place at a time.
Expertly made coffee in a cosmopolitan environment
Apostrophe is a
boutique coffee chain, based in London.
Since it launched in 2001, Apostrophe has become synonymous with a food and beverage offering packed with flavour. It's 'Accent on Taste' slogan encapsulates its celebration of quality amongst its products.
Its first store was in Shoreditch, East London - a fast growing area of the capital that housed an exciting range of F&B operators. The area is known for its creativity, and this was reflected in the dining offer. As such, Apostrophe filled a gap in the local market, providing fast, straightforward, freshly prepared food and coffee at a reasonable price. The brand quickly garnered a loyal following of foodies, and subsequently expanded into two other London locations.
BTC UK spotted its enormous potential and acquired the brand in June 2016. The company is currently busy planning a new direction for the brand, building on its past successes.