Apostrophe is a boutique, London coffee shop. Originally independently owned, the first store opened in Shoreditch, East London, in 2001. It enjoys a loyal following of people passionate about the quality of the coffee and freshness of the pastries baked each day.
Bringing cafe culture to London, one place at a time.
Expertly made coffee in a cosmopolitan environment
Apostrophe is a
boutique coffee shop, based in London.
Since it launched in 2001, Apostrophe has become synonymous with a food and beverage offering packed with flavour. It's 'Accent on Taste' slogan encapsulates its celebration of quality amongst its products.
Its first store was in Shoreditch, East London - a fast growing area of the capital that housed an exciting range of F&B operators. The area is known for its creativity, and this was reflected in the dining offer. As such, Apostrophe filled a gap in the local market, providing fast, straightforward, freshly prepared food and coffee at a reasonable price. The brand quickly garnered a loyal following of foodies.
BTC UK spotted its enormous potential and acquired the brand in June 2016. The company is currently busy planning a new direction for the brand, building on its past successes.